Posted 27 June 2017
If the weather is great outside, it could double or even triple your daily customers whilst they’re in a feel-good mood. Make sure that you are ready for them! Think about what was successful last year, promote those items and order enough stock.
Sorting out your outside sitting area could also be a key factor for great summer sales as some people prefer to sit in your garden, deck or balcony when it’s hot. Make sure furniture is clean, fixed and ready to go.
When the sun is out, jump on the opportunity of social media.
Are you doing cocktail offers for the summer? Post pictures of them on your Twitter or Facebook feed.
Have you got a sun terrace? Share the fact with your online followers.
Restaurants and hotels are usually take on extra staff for the busy summer season. Be ready for the extra customers and recruit seasonal employees.
But make sure you don’t hire too many new staff as reducing the working hours of your loyal employees might end up in conflict – offer them more hours first.
Recruiting students for the season could be a good idea, as they become available for the summer and go back to school when the trade tails off. Try to re-recruit your seasonal staff from the previous years, so you save on the training time.
It is also important to mention that the summer can be really tough for the chefs and kitchen staff. Don’t forget to motivate them and provide them with regular breaks to cool down with plenty of cold drinks.
When it is hot people tend to eat more light meals. Make sure that you add some colourful salads and refreshing drinks (cocktails) to your summer menu.
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