Make hay while the sun shines in the hospitality sector

Posted 27 June 2017

Blog tags: Hospitality


Summertime in the UK is a massive boom period for all areas of the hospitality sector.  If you work in this sector, get ready for very busy shifts, and do what you can to maximise sales – and tips!

Get stocked

If the weather is great outside, it could double or even triple your daily customers whilst they’re in a feel-good mood. Make sure that you are ready for them!  Think about what was successful last year, promote those items and order enough stock. 

Get outdoors

Sorting out your outside sitting area could also be a key factor for great summer sales as some people prefer to sit in your garden, deck or balcony when it’s hot.  Make sure furniture is clean, fixed and ready to go.

Get social 

When the sun is out, jump on the opportunity of social media.  

Are you doing cocktail offers for the summer? Post pictures of them on your Twitter or Facebook feed.  

Have you got a sun terrace? Share the fact with your online followers.

Get staff

Restaurants and hotels are usually take on extra staff for the busy summer season. Be ready for the extra customers and recruit seasonal employees.

But make sure you don’t hire too many new staff as reducing the working hours of your loyal employees might end up in conflict – offer them more hours first.

Get students

Recruiting students for the season could be a good idea, as they become available for the summer and go back to school when the trade tails off.  Try to re-recruit your seasonal staff from the previous years, so you save on the training time.

Get cooking

It is also important to mention that the summer can be really tough for the chefs and kitchen staff. Don’t forget to motivate them and provide them with regular breaks to cool down with plenty of cold drinks.

Get snacks

When it is hot people tend to eat more light meals. Make sure that you add some colourful salads and refreshing drinks (cocktails) to your summer menu. 

If you work in hospitality and are looking to earn more and increase your skills, learndirect Careers offers the Hospitality Supervision and Leadership Diploma (RQF) NVQ Level 3